About

I’m a Creative Director who partners with US/EU brands, using cinematic storytelling to solve business problems. 
 
I specialize in transforming abstract concepts into high-impact video. My skills include cinematic editing, color grading, motion graphics, and leveraging AI to enhance production. 
 
Solving Business Problems  My work is built on a strategic foundation. Whether you need to increase brand engagement, explain a complex product, or build audience trust, I create content that delivers measurable results. 
I’m a Creative Director who partners with US/EU brands, using cinematic storytelling to solve business problems. 
 
I specialize in transforming abstract concepts into high-impact video. My skills include cinematic editing, color grading, motion graphics, and leveraging AI to enhance production. 
 
Solving Business Problems  My work is built on a strategic foundation. Whether you need to increase brand engagement, explain a complex product, or build audience trust, I create content that delivers measurable results. 
I’m a Creative Director who partners with US/EU brands, using cinematic storytelling to solve business problems. 
 
I specialize in transforming abstract concepts into high-impact video. My skills include cinematic editing, color grading, motion graphics, and leveraging AI to enhance production. 
 
Solving Business Problems  My work is built on a strategic foundation. Whether you need to increase brand engagement, explain a complex product, or build audience trust, I create content that delivers measurable results. 
I’m a Creative Director who partners with US/EU brands, using cinematic storytelling to solve business problems. 
 
I specialize in transforming abstract concepts into high-impact video. My skills include cinematic editing, color grading, motion graphics, and leveraging AI to enhance production. 
 
Solving Business Problems  My work is built on a strategic foundation. Whether you need to increase brand engagement, explain a complex product, or build audience trust, I create content that delivers measurable results. 
Portrait of man looking to the right

❛❛

Mani produced high-quality, engaging video content that brought real value to our projects and helped us communicate our message clearly. He was reliable, professional, and easy to work with, qualities that make a big difference when delivering under tight deadlines.

Mark Bateman

WeQual

❛❛

Mani has this rare gift for turning big, abstract ideas into stories that really land - cinematic, memorable, and always beautifully crafted. He’s not just technically brilliant; he deeply understands how to connect with an audience and bring a brand’s personality to life.

Katie Litchfield

WeQual : Founder - Director

❛❛

I had the absolute pleasure of working with Mani at WeQual, and I can say without hesitation that he’s one of the most creative, generous, and genuinely lovely people I’ve ever worked with. Mani brings fresh ideas, energy, and heart to every project. He’s always ready to experiment, push boundaries, and try something new. Just as importantly, he’s the first to lend a hand and support the team. If you’re looking for a creative video producer who cares about the work, the people, and the end result, you won’t find anyone better than Mani.

Libby Crossland

LVCo

❛❛

Mani is a talented video effects editor and a great collaborator. He’s been a massive help in us enhancing our weekly podcast series. He’s a very experienced, skilful, and communicative partner and it’s been a pleasure working with him long term. His ability to experiment with new ideas, whilst also being positive to feedback is very much appreciated.

Louron Pratt

Mind The Product

❛❛

Mani was the behind the scenes wizard of the winner video/reels announcements of the last (and best) three chapters of the WeQual Awards. Campaigns that were not just critical to the company but close to the hearts of the Finalists and everyone involved. They were flawless and seen by millions. It was a pleasure to work with him.

Alison Delecia

WeQual Awards

❛❛

I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. In every project, Mani brought an impressive mix of creativity, reliability, and technical curiosity, always pushing ideas further and experimenting with new tools and technologies to elevate our work.

Peter Chiodo

WeQual

2023– Present

Creative Director & Multimedia Consultant

Freelancer

Provided end-to-end creative direction for international clients across the SaaS, lifestyle, and nonprofit sectors. Translated complex client briefs into clear visual strategies, delivering everything from 3D explainer animations to full-cycle video campaigns. Consulted businesses on visual branding to maximize their viewer retention and drive actual conversions.

2023– Present

Creative Director & Multimedia Consultant

Freelancer

Provided end-to-end creative direction for international clients across the SaaS, lifestyle, and nonprofit sectors. Translated complex client briefs into clear visual strategies, delivering everything from 3D explainer animations to full-cycle video campaigns. Consulted businesses on visual branding to maximize their viewer retention and drive actual conversions.

2023– Present

Creative Director & Multimedia Consultant

Freelancer

Provided end-to-end creative direction for international clients across the SaaS, lifestyle, and nonprofit sectors. Translated complex client briefs into clear visual strategies, delivering everything from 3D explainer animations to full-cycle video campaigns. Consulted businesses on visual branding to maximize their viewer retention and drive actual conversions.

2024 – 2025

Senior Producer & Video Creative Lead

WeQual

Directed the creative production of executive interviews and branded content, ensuring a unified narrative across web and social platforms. Rebuilt and implemented dynamic post-production workflows, which directly increased team efficiency by 40%. Translated corporate leadership initiatives into engaging visual formats tailored specifically for a C-suite audience.

2024 – 2025

Senior Producer & Video Creative Lead

WeQual

Directed the creative production of executive interviews and branded content, ensuring a unified narrative across web and social platforms. Rebuilt and implemented dynamic post-production workflows, which directly increased team efficiency by 40%. Translated corporate leadership initiatives into engaging visual formats tailored specifically for a C-suite audience.

2024 – 2025

Senior Producer & Video Creative Lead

WeQual

Directed the creative production of executive interviews and branded content, ensuring a unified narrative across web and social platforms. Rebuilt and implemented dynamic post-production workflows, which directly increased team efficiency by 40%. Translated corporate leadership initiatives into engaging visual formats tailored specifically for a C-suite audience.

2023 – 2024

Art & Creative Director

CULT

Led full rebranding campaigns for European fashion and lifestyle brands, managing the entire visual transition from initial concept to final execution. Directed multicultural production crews on set for video and photography. Implemented strategic storytelling techniques and a cohesive digital strategy that boosted overall content engagement by 60%.

2023 – 2024

Art & Creative Director

CULT

Led full rebranding campaigns for European fashion and lifestyle brands, managing the entire visual transition from initial concept to final execution. Directed multicultural production crews on set for video and photography. Implemented strategic storytelling techniques and a cohesive digital strategy that boosted overall content engagement by 60%.

2023 – 2024

Art & Creative Director

CULT

Led full rebranding campaigns for European fashion and lifestyle brands, managing the entire visual transition from initial concept to final execution. Directed multicultural production crews on set for video and photography. Implemented strategic storytelling techniques and a cohesive digital strategy that boosted overall content engagement by 60%.

2021 – 2023

Art Director & Production Manager

EBDE DEMP

Drove the creative vision for tech-driven storytelling, producing high-retention 3D explainer animations for SaaS startups. Managed the full production pipeline for branding and motion campaigns, ensuring every project was delivered on time and on budget. Mentored junior creatives and optimized the collaborative workflows between the design and animation teams.

2021 – 2023

Art Director & Production Manager

EBDE DEMP

Drove the creative vision for tech-driven storytelling, producing high-retention 3D explainer animations for SaaS startups. Managed the full production pipeline for branding and motion campaigns, ensuring every project was delivered on time and on budget. Mentored junior creatives and optimized the collaborative workflows between the design and animation teams.

2021 – 2023

Art Director & Production Manager

EBDE DEMP

Drove the creative vision for tech-driven storytelling, producing high-retention 3D explainer animations for SaaS startups. Managed the full production pipeline for branding and motion campaigns, ensuring every project was delivered on time and on budget. Mentored junior creatives and optimized the collaborative workflows between the design and animation teams.

  • Creative Director

  • Narrative architect